Saturday 22 February 2014

The Ride Station

Firstly, I'm going to tell a short story of acumen before we enter into the ride station itself;
 A little while back now, there was a ride called "The Fifth Dimension" at a park called Chessington World Of Adventures in Surrey, UK. I was 5 or 6 when I rode it and it still is one of my favourite experiences I've had in life. Anyone who went on it knows it was a great ride and crowds –men, women and children would even burst into spontaneous applause as the ride-train returned to the station...But 5D had a problem. It just wasn't racking up the numbers and one of the main reasons for this was that the outside theming really didn’t give much away about the ride inside (it actually appeared much like it did on old maps). It seems like a cool idea at first but from a marketing point of view, you are always going to get more footfall if you yell about the good points of your ride in the preface of it.
So now we know that the ride building has to describe the ride and we should use signs that are big, bright and fun and describe the ride somewhat.
Into the ride station;



Above/previous is the inside of the ride station I've come up with, as it stands at the moment. It doesn't have signs due to the fact I didn't have a name when I was rendering it but it should have a sign for the sake of framing and so people are fully aware they are actually going on a ride. I think one above the archways will look good. It is supposed to be part of a well invested university but funnily enough, also be kind of themeless due to the amount of different themes in the ride. The outside of the building won't be themeless, however!!


As the above/previous image shows, the station looks a little bit like part of a shopping centre or multiplex cinema and though it does have a certain commercial, "feel good factor" to it,  it may not be the most interesting thing for young kids.

Significant effects/theming list
-‘Wiffle Ball’ style, molecule sculpture
-Gallery that looks over “platform”
-Restricted access signs on archways (left on first image)

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